Joel West's MacWEEK Column

From 1988-1990, Joel was a columnist and later contributing editor for MacWEEK, a computer industry trade magazine that provides weekly news Macintosh-related products, firms and technology.

During this time, he authored 45 columns on Macintosh technology, providing a unique combination of perspectives to the magazine's readers -- as the head of a Macintosh-only software company, and as an active developer of commercial software.

A total of 34 columns were published under the "Tech Files" title:
  1. Don't rewrite your application, extend it (12/18/1990)
  2. Your system may not support virtual memory (11/20/1990)
  3. New low-cost Macs: how will they fare? (11/6/1990)
  4. Consider CD-ROM for internal publishing (10/23/1990)
  5. Reading the fine print in Apple-Adobe truce (10/9/1990)
  6. New salvos on the home-computing front (9/25/1990)
  7. Color accuracy: Still a long way to go (9/11/1990)
  8. The shape of in-house development (8/14/1990)
  9. System 7.0 may leave average user behind (7/31/1990)
  10. At last: a way to test Mac software (6/26/1990)
  11. Quenching the quest for quicker QuickDraw (5/8/1990)
  12. OOPS: waiting for the other shoe to drop (4/17/1990)
  13. Here's hoping Apple's new pirates are at work (4/10/1990)
  14. Ins and outs of buying a Mac fax modem (3/20/1990)
  15. Factoring System 7.0 into buying decisions (2/20/1990)
  16. Comm Toolbox: bonanza for big sites (12/12/1989)
  17. Should you invest in Adobe Type Manager (11/21/1989)
  18. Made in the United States (11/7/1989)
  19. Advice to the in-house Macintosh developer (10/17/1989)
  20. Font wars on the computer front (10/13/1989)
  21. Apple and Adobe go their own ways (8/15/1989)
  22. Apple needs low-cost Mac as much as we do (8/1/1989)
  23. System 7.0 draws outline of a font solution (6/13/1989)
  24. System 7.0: A developer's perspective (5/23/1989)
  25. RenderMan: The PostScript of 3-D imaging (5/9/1989)
  26. Peripherals will be on center stage at developers' conference (4/25/1989)
  27. More from Apple equals less from third parties? (4/11/1989)
  28. At the trailing edge of technology (3/28/1989)
  29. Engineering: More than just CAD (3/14/1989)
  30. Desktop engineering playing from strengths (2/28/1989)
  31. Will every user become a programmer? (2/14/1989)
  32. Apple's tool development is important cog (1/31/1989)
  33. Five great moments in Macintosh history (1/17/1989)
  34. The '030's advantages for business users (1/3/1989)
Another 11 columns were published as the "Technology" column for the "Round Robin" rotation of four columnists:
  1. Screen fonts: still not there (12/8/1988)
  2. Jobs asks the right questions; are computers to complex? (11/8/1988)
  3. The elegant Mac isn't an 'ugly American' (10/11/88)
  4. Mac needs color coordination (9/13/88)
  5. When a word is worth a thousand pictures (8/16/88
  6. A year's worth of software (8/9/88)
  7. Can third parties set technical standards? (8/2/88)
  8. When writing software, easier is better (6/28/88)
  9. Macintosh software needs a diet (5/24/88)
  10. From a technical standpoint, Apple has a case (4/26/88)
  11. Apple sees its future in QuickDraw, not PostScript (3/29/88)
This is one of several pages maintained by Joel West.